According to the current trademark holders, Lanman & Kemp Barclay, the scented water was introduced by the New York City perfumer (and founder of the original company) Robert I. Murray, in 1808. In 1835 Murray was joined by David Trumbull Lanman and the firm became Murray & Lanman, then David T. Lanman and Co., and in 1861 became Lanman & Kemp. The company states that their product, now sold under the Murray & Lanman brand, still uses the original 1808 formula, and that the current label is also a slightly modified version of the 1808 original.
Victorian etiquette warned young ladies against the “offensive” impression made by a strong perfume.
Florida Water was recommended as appropriate for all with sachets for scenting linen and fresh flowers in the corsage. In the 1880s and 1890s Murray & Lanman Florida Water was advertised as “The Richest of all Perfumes” and “The most Popular Perfume in the World”.
About the Product
- Refreshing and leaves the skin fragrant
- Faint and elusive, yet delightful scent
- Gives a delightful glow to the skin